When Michael came to Los Angeles with his wife, actress Cheryl White, he started as a unit stills photographer on film and TV which kept him busy for over a decade. In 1995 he purchased his first Apple computer and discovered a passion and inherent aptitude for digital photography. This quickly earned him a fantastic reputation in the emerging digital photography space and he soon found himself as the consultant to high end photographers converting to digital.
All of his experience; technical, creative and marketing culminated in the creation of Image Mechanics where Michael was managing partner until 2009. It was during his development of the brand for his new business that he was tapped as a writer/speaker for digital imaging workflow and archiving. Some of his speaking credits include; Thomas Knoll’s Soup-To-Nuts, PDN On the Road (5 city tour), PIDE, Imaging USA, and the Digital Media Festival in Sydney Australia. He was also asked consult for the tech industry and he wrote the manual that shipped with Adobe Light Room 1.0. He is a certified digital photography expert for the State of California Community College system where he was instrumental in developing a Digital Tech program for Cypress College where he is on the advisory board. He is also on the board of the Santa Monica College photo program.
As someone who sees technological shifts coming, Michael co-produced the critically acclaimed Collision Conference, the very first event focusing on the collision of stills and motion, bringing together speakers like Shane Hurlbut ASC, Rodney Charters and Vincent Laforet for the first time. He followed up the Collision Conference with the PhotoCine Expo which focused exclusively on video DSLR filmmaking. His recent projects include a book co-written with Lou Lesko for Cengage publishing called Photocine: Digital Filmmaking with DSLRs.
Samy’s EDU is the perfect place for him to continue the high level of seminars and workshops he’s been teaching and creating around the world. His classes include “Intro to DSLR Video” and the upcoming “Models In Motion” where DSLR cameras will be used to shoot fashion videos that are edited entirely in Adobe Photoshop CS6.